The Strategy That Sold This 1922 Chico Craftsman for $22,000 Over Asking
Every so often, a home comes along that perfectly encapsulates the heart and soul of Chico. The stunning 1922 Craftsman at 375 E 1st Avenue was one of those homes—a true "Chico Charmer" brimming with history, character, and an unbeatable central location. It was an absolute gem, and I was honored to help write the next chapter of its story.
The result? After a strategic preparation phase and a tailored marketing launch, this incredible home received four offers and sold for $22,000 over its asking price with a rapid 14-day close.
Here’s how we did it.
A Partnership in Preparation
After years of being a rental property, the home needed some dedicated attention to restore its original sparkle. This is where my seller truly shined, sharing a vision of not just listing the home, but presenting it to the market in its absolute best condition.
Together, we embarked on a two-month journey to polish this historic gem. The seller’s commitment was incredible; they went above and beyond, investing in the details that make a world of difference:
The original hardwood floors were beautifully refinished.
A fresh coat of paint brightened the entire interior.
A stunning new chandelier was added, elevating the dining space.
Every minor detail was addressed, from ensuring every historic door opened and closed perfectly to top-to-bottom maintenance fixes.
Outside, the curb appeal was dialed to perfection with a full landscaping cleanup, neatly trimmed hedges, and a power wash that made the whole property feel fresh and new. It was a partnership in excellence, and the home was ready for its close-up.
Marketing with Intention: Twilight, Drones, and Details
A special home requires a special marketing strategy. For 375 E 1st Avenue, standard daytime photos simply wouldn’t do justice to its character.
I chose to do twilight exterior photos, capturing the home during the "magic hour." As the sun set, the home’s warm interior lights began to glow against the deep blue sky, creating an enchanting, magazine-worthy look that made it stand out online. To showcase its incredible location, we used drone photography to paint a clear picture of its proximity to Downtown, Chico State, and nearby schools.
Inside, my camera focused on the details that make a 1922 Craftsman so beloved. I highlighted the golden fireplace, the rich wooden beams, the tall, airy ceilings, and the way natural light poured through the numerous windows. The goal was to make potential buyers feel the home's history and warmth before they ever stepped inside.
The Result: The Market Fell in Love
The response was immediate and enthusiastic. The combination of meticulous preparation and intentional marketing created a powerful connection with buyers. We received four strong offers, allowing my seller to choose the one with the best terms and price.
This incredible result wasn't luck; it was the product of a seller committed to excellence and a marketing strategy designed to showcase a home's very best self. It's a testament to what's possible when we treat the sale of a home with the care and artistry it deserves.
If you're thinking of selling your own Chico home and believe in the power of a strategic partnership, I would love to connect. Let's create a success story for you.
