A Chico Success Story:

The Strategy That Sold 1734 Broadway for $26,000 Over Asking

Some real estate sales are just transactions. Others are stories of strategy, preparation, and incredible results. The recent sale of 1734 Broadway Avenue in Chico is a story I’m incredibly proud to tell. It’s a perfect example of how a proactive plan and world-class marketing can turn a stressful situation into a massive win for the seller.

The Challenge: A Race Against the Clock

My clients were in a tough spot that many homeowners fear: they had already purchased their next home and were facing the very real possibility of paying two mortgages at once. We had a tight, one-month timeline to get their beautiful home on Broadway prepped, marketed, and sold before that next mortgage payment hit. The pressure was on, and there was no room for error.

The Strategy: Preparation is Everything

Instead of rushing to put a sign in the yard, we started with a strategic preparation plan. The goal? To address any potential buyer concerns before they ever became an issue.

We started with pre-listing inspections, which revealed some minor dry rot on the exterior—a common issue in our area, but something that can scare off buyers. We didn't just patch it; we had it professionally repaired and the exterior beautifully redone. We invested in curb appeal by clearing out old landscaping and laying down clean, modern bark and rock. Finally, we coordinated a top-to-bottom professional cleaning, from pressure washing the exterior to making every corner of the interior sparkle.

By front-loading this work, we presented a turnkey, confident property to the market. Buyers could see the care and quality, allowing them to make offers based on emotion and excitement, not on a to-do list of future repairs.

The Showcase: Marketing That Makes a Difference

This is where my background as a visual marketer truly came into play. With a beautifully prepared canvas, it was time to tell the home’s story.

I approached the photography with an artist's eye, focusing on capturing the details that made 1734 Broadway special. I shot the home to look exceptionally light and bright, creating an airy, inviting atmosphere in every photo. We scheduled a special sunset session, and the results were breathtaking—the warm, golden light made the freshly updated exterior absolutely glow, creating a powerful emotional pull.

To cap it all off, we produced a cinematic video tour designed for social media. It wasn't just a walkthrough; it was a highlight reel of the home's best features, designed to stop the scroll and generate as much attention as possible from day one.

The Result: A Win for Everyone

Our strategy paid off beautifully. The combination of meticulous preparation and compelling marketing created a flood of interest.

The final result: 1734 Broadway Avenue sold for $26,000 over the asking price, well within our one-month timeline.

Most importantly, my clients were able to transition to their new home with peace of mind, successfully avoiding the financial strain of paying two mortgages. That, more than anything, is the definition of a successful sale.

Your home has its own unique story and potential. If you're considering a move and want a strategic partner who can deliver these kinds of results, let's connect. I would be honored to build a custom success story for you.